Project Background

The music streaming industry has been rapidly booming over the past few years with the impact of Covid-19. In 2020, most countries imposed lockdowns to control the virus from spreading. People spend more time at home and stream content than ever, leading to an increasing number of subscribers on music streaming platforms, such as Spotify, Amazon Music, and YouTube Music. Moreover, platforms such as Instagram, TikTok, and YouTube significantly increased subscribers who engage in live streaming. In the U.S., video content containing music audio has been streaming more frequently. In conclusion, music is a way people connect, and it is constantly shared through various social media platforms.

The Problem

Music streaming giants such as Spotify, Apple Music, and YouTube Music lack social interactions in their apps, while the demand for social connection is high due to the pandemic.

In this fiercely competitive industry, we are considering creating a music streaming app that integrates with an add-on feature related to the social spectrum, which brings the user experience to the next level.

Research Goals

To gain a better understanding of the impact of social aspects on people's behavior when it comes to music streaming.

Understand the market and uncover the influences of friends & family on the decision-making process regarding what music to listen to and how they often share entertainment content with their loved ones.

Research Objectives

  1. Gain insight into people's experiences, pain points, and needs with music streaming.
  2. Determine the impact of people's social life regarding music streaming.
  3. Gain a better understanding of how people share their music with others.

Research Questions

  1. Who is the target audience?
  2. Who is the best music streaming platform? How are their services and products? What are their strengths and weaknesses?
  3. How the pandemic affect user's streaming behavior?
  4. What are the current platforms that user are using for listening music?
  5. What are the pain points/ challenges vs most enjoyable aspects users often experience when listening music?
  6. What are the key factors when it comes to determining what new song to listen?
  7. How do people share what they have listened with others?