The music streaming industry has been rapidly booming over the past few years with the impact of Covid-19. In 2020, most countries imposed lockdowns to control the virus from spreading. People spend more time at home and stream content than ever, leading to an increasing number of subscribers on music streaming platforms, such as Spotify, Amazon Music, and YouTube Music. Moreover, platforms such as Instagram, TikTok, and YouTube significantly increased subscribers who engage in live streaming. In the U.S., video content containing music audio has been streaming more frequently. In conclusion, music is a way people connect, and it is constantly shared through various social media platforms.
Music streaming giants such as Spotify, Apple Music, and YouTube Music lack social interactions in their apps, while the demand for social connection is high due to the pandemic.
In this fiercely competitive industry, we are considering creating a music streaming app that integrates with an add-on feature related to the social spectrum, which brings the user experience to the next level.
To gain a better understanding of the impact of social aspects on people's behavior when it comes to music streaming.
Understand the market and uncover the influences of friends & family on the decision-making process regarding what music to listen to and how they often share entertainment content with their loved ones.